Google just launched a few new site refinement enhancements such as viewing results based upon time, reviews, forums, etc (informative video below). However, there are two enhancements that should be used for keyword research.
Introducing the Wonder Wheel
The Wonder Wheel lets you see related information to your initial query in a pretty diagram. Each link of the diagram is clickable, and let’s you resort the information. While it looks similar to visual thesaurus (which is paid). The data is relatively similar (but better) to KwMap.net (please note the .net extension – do not visit the .com extension).
While you might not use the suggestions as keywords, they are fantastic for understanding ad group organization and choosing negative keywords. In addition, you can click on a link and pull up related information to that link.
For instance, if you view the results for canon printer (below), the top six terms are:
- canon printer manual
- canon printer portable
- canon printer support
- canon large format printer
- canon printer driver
- canon printer review
If you are selling Canon printers, you probably do not want to pay for clicks from people looking for support, drivers, and manuals. Instantly, you have three keywords (and you should add some variations on those as well).
In addition, your canon printer ad groups should be broken out to include different landing pages for large format printer and portable printers as they are different products.
While this tool will not give you the answers to your keywords and organization, it can help you with ideas.
You can also combine this data with Microsoft adLabs Search Funnel to receive a nice picture of not only related queries, but how the search queries change over time.
Related Searches
Google has shown related search information for some time, but it’s a good review – related search information can help you find keywords, and structure your ad groups.
New Search Option Video
If you’d like to see how to find these new search options, here’s a short 2 minute video:
Remember, none of these items aren’t magic bullets. They should just be added to your keyword research and organization ideas and tool sets, such as spidering search results for ideas.
Thank you, Brad, for that clear and simple explanation (and for including the video at the end). I’ll be back to learn more.
A good explanation of the new features and they look good. I like to find new ways to research keywords and I will have to try this out to see what results I get. Thanks for the great information.