The SMX workshops are one day intensive training session about Google Ads (AdWords for us old timers) and how to extract the most value from your Google Ads Account.

We have partnered with SMX to bring you this interactive learning experience. You can attend a full day workshop, attend the conference, or do both if you desire.

2023 Schedule

Date	Location	Information
March 1-2, 2023	SMX Master Class, Virtual	More Details & Registration
March 14, 2023	SMX Munich	More Details & Registration
August 16-17, 2023	SMX Master Class, Virtual	Details coming over the summer
Custom Workshops	Virtual or In-Person	We'll design and deliver a workshop for your team. Please contact us for more details.

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Workshop Topics

The Buyer Journey
We start the day by looking at how people search and the overall buying funnel. We will examine funnels for different types of companies. This information helps set the stage for the rest of the day as your keywords, ads, audiences, and attribution models all stem from how people search, research, and buy from your company.

Comprehensive Keyword Usage & Organization:
The absolute center of every Google Ads campaign is keywords. We’ll start this section by correlating keywords to the buying funnel and examining the user intent. While keywords are the lifeblood of PPC, perfecting your match types usage while controlling your negative keywords can drastically increase your overall revenue.

With the recent changes to match types, we’ll dive into how to manage search terms and organizational principles to maintain control of your search terms even though the match type changes.

For the advanced users, we will get into n-gram analysis and Levenshtein distance for query management and analysis.

Everything You Need to Know About Creating & Testing Amazing Ads:
There’s a reason it’s called Google Ads, Bing Ads, and Ad Groups. The only part of your account that a searcher sees is your ads. We’ll cover how to:

• • Create compelling ads
• • Effectively use RSAs and pinning
• • Targeting ads to users throughout the funnel
• • How to test RSAs
• • Find & use insights from ad testing data

It doesn’t matter if you have 10 ads or 10 million; we will go through how to test individual ad groups, and test at scale so you can pull customer insight data for your account.

Audience Targeting Strategies:
Audience targeting should be part of your PPC strategies. We’ll examine display remarketing, remarketing lists for search ads, customer match, demographic targeting, and other audience options.

We’ll show how to create advertising strategies for your account that combines audience targeting data and other AdWords features together to fine-tune your customer acquisition strategy.

We’ll relate these features back to the customer journey so you can fill your funnel with users based upon where you want to increase your funnel size.

Competitive Analysis (On-demand)
Your ads and marketing do not exist in a vacuum. Competitors are watching and changing offers or starting new promotions all the time. We’ll make sure you have answers to these common questions:

• • How do you evaluate competitor ads to ensure our offers are compelling?
• • What insights can I gather from Google’s Auction Insights tool?
• • Should I use 3rd party tools and how can they help?
• • We’ll look at how to analyze the competition to find insights you can use in your marketing tactics.

We’ll include Free Data Studio reports to examine Auction Insights data.

Leveraging Machine Learning
Machine learning is found throughout your Google Ads account, from broad match to Performance Max to automated recommendations. Sometimes automation can increase your account’s conversions, and other times, it can waste a lot of your marketing spend. We’ll examine various features that use machine learning and show how to properly use or test them to see how they affect your account’s data.

Networking Opportunities:
Conferences are fantastic places to network and meet fellow practitioners of online marketing. For the in-person workshops, lunch will be provided so you can get to know your fellow attendees.

Open Q&A: You will have the opportunity to ask questions as we go throughout the agenda during the day, and we will end the day with an open Q&A session so you can make sure your specific questions are answered.

You did a great job in the seminars this week. You totally are an expert on the subject and that was great to see. Well worth the money for the seminar and the education I got. I have been working on adwords for about 4 years now mostly part time, took the basic classes two years ago in Dallas and so it was great to move to the next level of knowledge. I feel empowered! Please email me when your new book comes out.
Kenneth H. Butler, Butler Information Technologies, Inc.

“I’ve been an SEM professional for a lot of years…and I have to say that it has been a very long time since I’ve learned so much in such a concentrated period of time. The day-long workshop was an amazing investment that has already paid for itself in less than a week. Thanks Brad for an amazing day!
-Jake Hoopes : Salt Lake City, UT

“This is the 2nd time I’ve taken Advanced Adwords Training with Brad Geddes. Since it had been 3 years since last time I wanted a refresher.
It was so worth my time and investment.
Linda Crawford

The seminar was probably worth far more than 10 times the cost. I was astounded to see how much useful information Brad was able to deliver in one day. My only quasi-negative comment: It might have been too much good information. I’m a little overwhelmed just thinking about where to start with all the positive changes I can now make with our internet marketing.
Rick D, Minneapolis

Workshop Instructor

Brad Geddes has conducted over 125 AdWords Seminars for Success (in conjunction with Google) and Google Ads Workshops.

Brad is the co-founder of Adalysis, a PPC recommendation engine. He is the author of Advanced Google AdWords, the most advanced book ever written about Google’s advertising program. Brad is one of the first Google Advertising Professionals and Microsoft adExcellence members. He is the first advanced AdWords Seminar Leader and works directly with Google to train companies on Google Ads. He has written extensively about internet marketing for more than a decade.

Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing every month.

His experience ranges from owning his own agency to working for a boutique agency, to managing programs that were official resellers of Google and Yahoo where the company managed more than 42,000 PPC accounts, 110,000 SEO clients, and 660,000 business records.

Some brands he has worked with include Amazon, Google, Salesforce, Yahoo, Thomas Reuters, FindLaw, Washington Post, and Dex One.

One of his trademarks has been demystifying the complicated aspects of SEO, PPC, and Internet advertising. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.

Google Ads Workshops & AdWords Seminars for Success

The AdWords Seminars for Success are officially supported directly by Google. They are in-depth, two day, intensive training on Google AdWords. Google Ads Workshops are single day intensive workshops that are coordinated with SMX. Here are some of the testimonials we have received in our fifteen years of conducting more than 125 workshops.

I have been in E-commerce for almost 20 years. Brad Geddes’s workshop for Google Ads is the most comprehensive training on the market. He teaches you the ins and outs of how to be a successful marketer within the Ad Words realm. This is my 3rd class with Brad and I’m sure not to be my last. You can’t find a better program out there, period. The cost of this program is not an expense, it’s an investment. Great job as always Brad!
Dexter D. Turner, E-commerce Manager Naman Hotels

First, I flew down to your conference in Houston not really having any expectations on what I was going to learn in a one day seminar over something that has paralysis by analysis written all over it like Adwords. However, I feel afterwards, it was one of the most positive and understandable conferences that I have ever attended.
You did a great job in explaining and relating the information into a plan that even an amateur like myself can understand. I have taken a lot of the information and began to implement the ideas into actual measurable results.
I just wanted to send you a note in appreciation for your time and thank you for all the information that you provided. I hopefully will get to goto another seminar in the future.
Neal Freeman, Catalog/Assistant eCommerce Manager, Dallas Cowboys Merchandising

I flew from Japan just for this seminar, and it was worth every penny. I know there are many people who teach AdWords, but no one is as specific as he is, and he doesn’t mind sharing the information with you. When it comes to AdWords, he is the one to listen.
Taka, President, lpo-consulting.com

The best SEA workshop I’ve ever attended in more than twelve years of specialising in SEA. Brad Geddes is truly one of our field’s master teachers, very inspirational and practical. I’ve never met anyone in our field with such a rich reservoir of experience and anecdotes to share – highly recommended!
Brian Jaeger

“I attended Brad’s workshop even though I am (was?) a novice. Coming from the east coast to SMX West, I wanted to maximize my time and learning at the conference. Despite the workshop being for advanced users of AdWords, Brad’s style of teaching made it so I could digest and understand all of the content. I’m excited to attend another one of Brad’s workshops after I have some experience under my belt.
William Gendron, CEO, eForms

SMX Advanced 2015 was my first Search conference in several years and I wanted to take advantage of everything SMX had to offer. After reviewing the workshop options, I decided to attend the AdWords Advanced Training session by Brad Geddes.

Before going any further, it’s important to know a little bit about my history for a bit of context.
PPC Experience: 9+ years (Search: 14+ years)
Includes executing/managing SEM efforts for 2 companies listed on the “”Top 5 Advertisers in the World”” report.

Back to my review…

For the past several years, industry conferences haven’t served as an educational resource for “advanced” professionals. The value of attending is heavily weighted towards networking and business development opportunities. I’d assume it’s also a great option for job hunters/seekers. In most cases, presentations are filled with experts who are eager to show you how much they know about a particular topic. They show the super granular details of a recent update or the technical definition of some new “thing” and provide instructions on how to get this “thing” for yourself. Some of this info is quite useful in its own way.

What these experts tend to leave out is the info we all really want. The proof. The amazing results the expert achieved by using this “thing”. The steps they took, the money they made. the time they saved, etc. As you can imagine, I rarely get enough value from presenters to justify the cost & time it takes to attend out-of-state conferences.

Brad’s Advanced AdWords training is a completely different story. He provides the information that matters.
What is it > Where is it > Why use it > Who needs it.
All of it backed by use-cases/case-studies, insights, implementation roadblocks, quantifiable impacts, estimated value, etc.

This is the info all professionals need when creating a business case to determine whether an effort is worth the time/money it will take to deliver. He provides the comprehensive view I need to make quick business decisions and also helped my team come up with several new ideas based on the way he assigns value to specific “features” in AdWords. These insights are what I consider to be true action-items and will likely generate an extra $100,000 in value this year.

Bottom line: This workshop was awesome. He gives you the tools/info/direction you need to squeeze more value from your SEM efforts. Regardless of your experience/skill-level, pay the extra money and attend the class.

Cheers,
Ryan Nadeau, DigiCert.com, SLCSEM.org

Great seminar. A lot of interesting information. You can tell that Brad knows exactly what he is talking about. Thank you so much.
Valeri Volkov, United City Group Clearwater, FL

Brad I wanted to write and thank you again. My staff and I came away with a lot of very useful information. Having been a long time user, I thought I understood AdWords, Analytics and landing pages well. I wasn’t even close to the level of what I know now. I should have done this long ago. If the ideas running through my head were gears in a machine there would be smoke coming from them. Truly eye opening.
Jay Papineau, IT Manager, Northwest Clinical Research Center

I learned an amazing amount from in the Seminars for Success Advanced Adwords course in two short days early this week. Brad taught us a huge number of you-gotta-know-this Adwords lessons that are turning into money in the bank for us already 3 days later. I think this seminar was probably the best money I have ever invested in a seminar.
Walt Monk, Owner, WebWelcomer.com

You did a great job in the seminars this week. You totally are an expert on the subject and that was great to see. Well worth the money for the seminar and the education I got. I have been working on adwords for about 4 years now mostly part time, took the basic classes two years ago in Dallas and so it was great to move to the next level of knowledge. I feel empowered! Please email me when your new book comes out.
Kenneth H. Butler, Butler Information Technologies, Inc.

Within a few hours my goals for this 2 day Seminar in Toronto had already been achieved, I thought it was a very interesting and helpful Seminar. Brad, I admire your enthusiasm and wide range of knowledge. Keep up the good work! I would recommend this Seminar to anyone who has a basic knowledge about Adwords and Analytics. For Analytics you need to know a bit more about the technical implementation though.
Dennis, Wicked Media NV

The seminar you lead was awesome. My only regret is that I did not fire the consultant I had about 3 months earlier! He was a good guy, but just did not get it. Your course saved me weeks of self study, and I am already seeing much better results than I have ever seen using a consultant.
St. Clair Newbern IV

I attended Brads 301 and 302 google adwords seminar in Toronto this past week and was a little skeptical at first if i would learn anything useful. Well I was quite impressed with his knowledge and actually did learn a lot about adwords and google analytics and how to get to the proper reports that show you how to fine tune your account. I highly recommend the workshop to SEM professional. Brad has a lot of tools and advice that you can don’t find on the standard web sites about how to use adwords. thanks!
John MacKenzie, President, EthicalHost.ca

The seminar was probably worth far more than 10 times the cost. I was astounded to see how much useful information Brad was able to deliver in one day. My only quasi-negative comment: It might have been too much good information. I’m a little overwhelmed just thinking about where to start with all the positive changes I can now make with our internet marketing.
Rick D, Minneapolis

I attended Brad’s Google Adwords 301 and 302 seminars in San Diego and felt that I must let others know about how much I have gained from it. Let’s put it this way: for 7 hours each day of the seminar, you are so indulged in the important information that you don’t want to even goto the bathroom. The seminar will pay for itself 10 fold within the first few months. Brad will teach you so many money saving and money making tips. Thanks Brad.
Payam

Very informative for me – I was concerned most of it would go over my head but it was about right. Great presentation and question handling; the Adwords ‘tour’ explained the tools available and led to a number of changes to my ads, keywords and website. Excellent value.
Anonymous

I really enjoyed the 2 days of advanced seminars in Chicago. Brad is obviously very educated in the ins and outs of AdWords. My only suggestion is I would have personally benefited from a little more time spent on more advanced AdWord bidding and advertising tactics.
Anonymous

Thank you, Brad, for a terrific presentation. Right on target, insightful, and full of strategy.
Debbie Formica, Martindale’s Natural Market

I really enjoyed the 2 days of advanced seminars in Chicago. Brad is obviously very educated in the ins and outs of AdWords. My only suggestion is I would have personally benefited from a little more time spent on more advanced AdWord bidding and advertising tactics.
Bill S.

I attended your AdWords seminar a few days ago in Chicago. I just wanted to thank you for the excellence in the material you have provided to me. I really appreciate your passion for internet marketing as I have similar passions. I have loved designing and developing websites since I discovered them when I was 12… The tools that you gave me will now allow me to cause the websites that I work on for clients truly be successful and not just sit on the web doing nothing. I am also inspired by your story and career. Thank You so much!
Brian Groce, Clear Notions Studio

I think you are going to save me thousands and hopefully one day 100′s of thousands once my campaigns get bigger.
James Bird, marshalfirth.com

I’m an affiliate and this type of training is essential and you guys delivered the best quality in content I’ve even seen about the subject of adwords. I left the seminar feeling more confident about this interface, but I sure would have been glad to pay extra for access to recorded video sessions. Maybe that’s something you guys could offer soon? Thanks very much.
Charlie Perez.

Brad is a genius–and I don’t say that about a lot of people. He knows Google adwords inside and out. I was thoroughly impressed by his presentation.
Anonymous

Brad, great job with the seminar. It was taught well and at a good learning pace. You handled the array of questions from simple to hard with great explanations and analogies. I will probably be calling you for some personal phone consultations for my larger ppc clients. All the best!
Tony Mandarich, Mandarich.com

Brad did an excellent job. The material was very concise and clear and he answered all questions with certainty. All in all I would definitely recommend this seminar. Thanks for doing a really nice job.
Jesse Gray

Brad, the seminar you lead was awesome. My only regret is that I did not fire the consultant I had about 3 months earlier! He was a good guy, but just did not get it. Your course saved me weeks of self study, and I am already seeing much better results than I have ever seen using a consultant.
St. Clair Newbern IV

I found the two Adwords seminars, 301 and 302, to be invaluable to our ongoing and future success with our Google ad campaigns. After the two days, I was left with a limitless supply of ideas and methods of marketing our business to the masses on the internet. We were also given key indicators of success, which is very helpful. I also found Brad to be very personable and happy to answer the few questions that were unique from my perspective. I highly recommend this seminar for any sized business that is looking to expand into the world of internet marketing.
Roger Underhill, BattersChoice.com

I attended your Google Adwords Seminar for Success sessions in Austin earlier this week. I just wanted to say I really appreciated the content you offered. Your material was well balanced. I was fearful that because my company is not a product-selling company that we would not benefit from your information. That couldn’t have been further from the truth. Your seminar validated to me that the direction we have taken so far is appropriate. It is good to see and hear from an expert that we have made good decisions about our Adwords strategy. Your information and tips have given me new things to think about and to use when looking for new keywords to use, and as well to examine our existing keyword performance.
Stu Roberts, Director of Information Technology Nelson Architectural Engineers, Inc, Investigative Engineering & Forensic Technology

The Google Adwords seminar by Brad Geddes was the most informative and enlightening one I have ever attended. The day flew by and the information gleaned was more than most two-day sessions I have attended.
Jeff Cunningham, Cunninghamn Gas Products, CunninghamLiving.com

Brad – GREAT JOB! you managed multiple experience levels beautifully. I learned a lot. Already seeing better results from my Adwords campaigns. I’m sure I’ll attend another session.
Steve Hodgdon

Very informative for me. I was concerned most of it would go over my head but it was about right. Great presentation and question handling; the Adwords tour explained the tools available and led to a number of changes to my ads, keywords and website. Excellent value.
Matt Nelson

I recently attended the 2-day Google Seminar for Success in Houston and I must say, it was extraordinarily helpful! Brad was super thorough with the material and presented it in a way that kept our interest and provoked thought and constructive questions the entire time… and this is no easy task for an intensive, information-jammed course like this one. I was very excited to put this new knowledge to work and I fully expect that my business will see measurable progress as a result of Brad’s seminar. THANKS AGAIN!
Danny Shaftel, Shaftel Diamond Co.

I attended this conference in order to learn the latest Adwords developments, and in this respect, I found it to be most useful. We are using Adwords tools daily, so know more about them than the average user. Still, it is useful from time to time to take a step back and listen to an expert who is obviously plugged into the latest, as well as upcoming, developments. Brad is an exceptional speaker, offers insightful views about marketing theory, and is a technical master. Aside from that he demonstrates during his presentations a willingness to roll up his sleeves and delve into the nuts and bolts of how to manage Adwords to improve ROAS for clients.
Chris Lude, Denver-PPC.com