Brad Geddes / PPC Geek
Official AdWords Seminar Leader.
Author of Advanced Google AdWords.
Co-Founder, Adalysis.
(312) 884-9017

Blog.

The Essentials of Managing Negative Keywords

Managing negative keywords is essential to any PPC managers life.

Good keyword management is just managing search queries.

Great management means you are checking keyword conflicts and understand negative match type usage.

Amazing negative keyword managements is done when you start using n-grams to find patterns across your queries.

This short video will show you everything you need to know to properly use, analyze, and managing negative keywords from query analysis to n-grams.

I hope you enjoy the video 🙂

When PPC Best Practices Fail

A couple years ago I keynotes Hero Conf and talked about why best practices can fail. This is one of my favorite talks (outside of time management as that’s one of my passions) as it showcases a large variety of industries and ‘exceptions’ to the typical PPC rules.

The issue is that many ‘best practices’ are called that because they work for most accounts; but not necessarily all accounts.

In many cases, we call them ‘common practices’ as they are commonly used; but they aren’t necessarily best for all accounts.

We recorded the session later with Simplilearn in a webinar. While the video is a few months old; the practices and issues that arise haven’t changed at all.

These practices range from why we should be CPA over ROAS for certain types of ecommerce accounts to lowering Quality Score on purpose to increase conversion rates.

You can enjoy the entire video here:

I hope you enjoy it 🙂

This is Your Last Chance to Attend the AdWords Workshops in San Jose or Munich


We have two upcoming AdWords workshops in the next few weeks:

  • • San Jose
  • • Munich

If you’d like to attend; this is your last chance to register and dive deeply into how efficient & creative you can run your AdWords account.

The SMX workshops are one day intensive training session about Google AdWords and how to extract the most value from your AdWords Account. We have partnered with SMX to bring you this interactive learning experience. You can attend a full day workshop, attend the conference, or do both if you desire.

2018 Schedule

DateLocationInformation
March 12, 2018San Jose, CARegistration & Details
March 19, 2018Munich, GermanyRegistration & Details
May 21, 2018London, UKRegistration & Details
June 11, 2018Seattle, WARegistration & Details
Keep Reading…

The 2018 Advanced AdWords Workshop Schedule and Agenda is Now Out

The SMX workshops are one day intensive training session about Google AdWords and how to extract the most value from your AdWords Account. We have partnered with SMX to bring you this interactive learning experience. You can attend a full day workshop, attend the conference, or do both if you desire.

2018 Schedule

DateLocationInformation
March 12, 2018San Jose, CARegistration & Details
March 19, 2018Munich, GermanyRegistration & Details
May 21, 2018London, UKRegistration & Details
June 11, 2018Seattle, WARegistration & Details


Keep Reading…

Join us for PPC Hero Summit Online: A Day Long Look at Improving Your PPC Accounts

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Not everyone can make it to a conference, so we’ve partnered with Hanapin Marketing, the creators of Hero Conf to bring you a day full of PPC goodness online – for free Smile on February 28th, 2018.

The sessions include:

  • Machine Learning in Today’s Paid World
  • Creating a Killer Paid Search & Paid Social Strategy
  • Important 2018 Google AdWords Updates
  • CRO 101: What it is and Why it Matters
  • A Step Ahead: Analyzing Your Competition
  • When & How to Pivot Your PPC Strategy

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Keep Reading…

How To Write The Perfect PPC Ad For Your New Product Line

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Image credit: Pxhere

Crafting great copy for your ads is one of the most important components of a PPC advertising campaign, as well as one of the trickiest.

Traditional advertising methods can offer paragraphs of text or awesome visuals to help you sell, whereas Google AdWords allows just 2*35 character headlines and a 90 character description. It’s not a lot of space to impress in.

Though creating and testing the perfect PPC ad can take some time, it’s worth the effort, as businesses make an average of $2 in revenue for every $1 they spend on AdWords. Those are some pretty good odds!

The following tips will help you to create persuasive and clickable copy for your next PPC campaign.

While you are here — check out our PPC do’s and don’ts.

Mirror the users desired outcome

Remember who you are writing the advert for. A potential customer for your new product line wants to accomplish something by making purchase, so the first step is to figure out what that is. Let’s say, for example, you’re selling a range of dandruff shampoo and you were considering these two headlines:

  • Embarrassed by dandruff?
  • Stop dandruff fast

The first headline tells the potential customer how they already feel about their predicament, whereas the second one offers to solve their problem, and quickly.

This mirrors their desired outcome in plain and simple language, removing any ambiguity and making it very easy for them to make the crucial decision to click on your ad instead of another seller’s.

This is all about being direct and actionable with your language, not going off-piste with a crazy metaphor.

Keep it simple

Keep Reading…

Webinars, Podcasts, and other Free Virtual Appearances to Up Your PPC Game

Over the next couple of months; we have several upcoming appearances designed to keep you informed of what’s new in PPC; some good PPC chats, in-depth information; and strategies to optimize your lead flow.

We start the year looking forward to PPC Summit. This is an all day PPC event taking place on February 28. It’s hosted by Hannipan (the creators of PPC Hero & Hero Conf) and is full of amazing speakers and presentations.
Keep Reading…

The 2018 Digital Marketing Predictions are Now Out. Do you agree with them?

The 2018 eBook & videos are now out and you can download your own copy here.

I recently finished reading through them all; and was not surprised to see that I had almost the opposite main prediction than every other person.

No, I don’t think AI is taking over PPC.

To see what myself, and many others do think about AI, machine learning, the future of PPC, and what 2018 holds in store for us from privacy to Bing Ads to AdWords; get your copy and take a quick read.

Happy New Year!

Join us for Two Upcoming Webinars: When Best Practices Fail & The Future of PPC

We’re involved in two upcoming webinars and would like to extend an invitation to all of our readers. We hope you can attend and gain some valuable insights.

When Best Practices Fail

Best practices are called such for a reason–they usually work. However, in some instances, best practices will lead you astray. That’s especially true in the fast-paced bidding environment of pay-per-click (PPC) online advertising. Join us for a fun and adventurous look at best practices, why they are best practices and the pitfalls associated with them.

This webinar will take place at 2pm ET / 11am PT on Wednesday November 15th.

You can register here.

The Future of PPC: 2018 and Beyond

We all want to be able to see the future, especially when it comes to the world of PPC. With the industry constantly changing, it’s easy to feel behind and like your competitors are one step ahead of you. But luckily, we have a panel of experts who are psychic – okay, maybe not psychic – but have been watching the trends and are excited to share their predictions for what is coming in the world of PPC… in 2018 and beyond.

Join AdAlysis’ Brad Geddes, Elite SEM’s Aaron Levy, and Hanapin’s Carrie Albright as they share the exciting journey that PPC will take in the coming years and how you can be prepared for it.

This webinar will take place at 1pm ET / 10am PT on November 16th.

You can register here.

PPC Do’s and Don’ts

I recently spent an hour with the #SEMRushchat on Twitter.

If you’re looking for some good PPC do and don’t insight across the market; SEMRush does a great recap on the chat.

Here’s just one question:

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You can see the rest of the chat and recaps on the SEMRush chat article.