Brad Geddes / PPC Geek
Official Google Ads Seminar Leader.
Author of Advanced Google AdWords.
Co-Founder, Adalysis.
(703) 828-5811‬
Brad Geddes's Theories on Marketing AdWords Beta Interface Shows Pending Review Ad Status

AdWords Beta Interface Shows Pending Review Ad Status

A lot about the new interface takes some getting use to. Some items, like adding placements to existing Ad Groups still needs a bit of work.

However; the absolute best change is visibility into the status of new ads. There is a “pending review’ status.  This will make is much more obvious which ads have been reviewed and are ‘eligible’  to be shown versus ads which you’re still waiting to be reviewed.

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Thank you Google!


  1. david
    February 8, 2009 at 10:00 am · Reply

    hmm… looks kinda cool, havent had it applied to any of my accounts that I oversee.. i guess its a major step forward and hopefully it runs quicker than the old interface.

  2. Marc
    April 5, 2009 at 11:45 pm · Reply

    One of my ads has been pending for 6 days now. Hopefully they can get around to reviewing it.

  3. Dan PPCPROZ
    April 12, 2009 at 1:33 pm · Reply

    this is great. this was a feature I’ve been suggesting to adwords support for awhile. glad to see it implemented.

  4. Clive Roach
    July 28, 2009 at 4:46 am · Reply

    Yep, nice interface, but I have had the “pending review” status for almost a week now, with no end in sight. Meanwhile, I have had great performance and clicks in Microsoft Ad center and Yahoo sponsored search

  5. Jim
    October 10, 2009 at 11:57 am · Reply

    I’m very new to Adwords and have one campaign with three text ads. The issue is that I can’t get them out of “Pending Review”, is there an issue that I’m not aware of… I just want to get my ads up and running!

  6. Brad Geddes aka eWhisper
    October 11, 2009 at 2:17 am · Reply


    Most ads go live on very quickly; with the exception of sensitive ads. If your ads have not been approved for a week; then hit the contact link inside your adwords account and ask why.

    Google has a pretty extensive help file on ad policies which might also help you out:

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