Brad Geddes / PPC Geek
Official Google Ads Seminar Leader.
Author of Advanced Google AdWords.
Co-Founder, Adalysis.
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Brad Geddes's Theories on Marketing Waiting too long for Image Ad Approval on AdWords?

Waiting too long for Image Ad Approval on AdWords?

I often find that my image ads (for accounts without reps) get approved within 1 hour, 3 days, or they stay in the ‘review status’ forever.

The Google AdWords queue seems to break quite often as I’ve seen this trend for more than a year where most images are not either approved or disapproved – they just sit in the review status. This leaves marketers in a state of perpetual waiting.

There seems to be two quick ways to get images approved:

Use the Display Ad Builder

image Google’s display ad builder makes it easy to build image or video ads within their system.

When you select the display ad builder option, you can choose a template to customize and quickly build out rich media ads.

These ads are good, not great, as they are being built from templates. I do like the system for quickly creating and testing image ad messages.

There are two major advantages to using the Display Ad Builder:

          • It’s easy to create image ads
          • The ads seem to be approved very quickly

I can only count a handful of times when I had to ask Google to approve my display ad builder ads.



Contact AdWords Support

imageContacting Google for ad approval purposes seems a bit convoluted as Google has some pretty bad forms and explanations of what a form does. I do find if you contact them about approvals, the ads are almost always reviewed within 1-3 days. To contact Google to have your images (or any ads) approved, follow these steps:

  1. Click on the help link (make sure you’re not blocking popups as a popup window will appear)
  2. Scroll down to the bottom of the page and click ‘contacting us’
  3. Navigate to Ad visibility, approvals and performance > ad approval and policies > how long does it take my ad to be approved
  4. On the side of the page, click email
  5. Fill out the very short form (contact info, ad group, campaign)
  6. Submit data

The form doesn’t really say what’s going to happen, but if you fill it out – then your ads will re-enter the AdWords approval queue.

Of course, if you have a rep – feel free to contact your rep as they can help put the ads back into the review process, and some can expedite the process.

No Comments

  1. lraehsler
    February 22, 2011 at 3:51 pm · Reply

    Brad, I’m glad you posted this. Last week I had text ads sit in “under review” status for about 6 days with the image ads. When I received a response (from filling out the form you mention above), they couldn’t identify why the ads were held up in the first place.

    A few weeks prior, I saw ads sit for over 10 days. I do think that using the form helps, if the ads are pending for more than 3 days.

    Always plan in more time for launching ads!

  2. nathan
    March 17, 2011 at 11:24 pm · Reply

    Hi Brad. I always find this an extremely frustrating part of running image ads. I haven’t seen timely approval in a good 6 months, so I always submit a contact 24 hours after launch. I’m familiar with the TOS and policies involved, and I’ve found some good results by just jumping the gun and submitting for review ASAP.

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