My latest Search Engine Land column is out titled: How To Navigate Google’s New AdWords Reports And Avoid Losing Valuable Data.

I made a video for SEL and had SEL upload it to YouTube. However, the quality of the video isn’t great (think it has to do with the YouTube upload process). Since it’s an 11 minute video I wanted to make it available in a higher resolution so you can see everything in a bit more detail.

The video walks through:

• How to create reports in the new interface
• Limitations of the reports
• Segments and dimensions for the reports
• Saving the new reports
• A workaround for multi-conversion tracking in determining value/click data

[kml_flashembed movie=”https://bgtheory.com/videos/ReportingCalendar/SELColumn-OverviewOfNewReportingUI/SELColumn-OverviewOfNewReportingUI_controller.swf” height=”535″ width=”640″ fvars=”csConfigFile=https://bgtheory.com/videos/ReportingCalendar/SELColumn-OverviewOfNewReportingUI/SELColumn-OverviewOfNewReportingUI_config.xml” /]

Most of your previous data is still available if you know where to look. Some of it is in a new format, or requires you to combine reports to view the data that was previously available. Please see Josh Dreller’s column to learn more about vLookup so you can combine multiple reports together.

If you like this video, there are another many more like it in our Certified Knowledge product.