The Essentials of Managing Negative Keywords
Managing negative keywords is essential to any PPC managers life.
Good keyword management is just managing search queries.
Great management means you are checking keyword conflicts and understand negative match type usage.
Amazing negative keyword managements is done when you start using n-grams to find patterns across your queries.
This short video will show you everything you need to know to properly use, analyze, and managing negative keywords from query analysis to n-grams.
I hope you enjoy the video 🙂