Brad Geddes / PPC Geek
Official AdWords Seminar Leader.
Author of Advanced Google AdWords.
Co-Founder, Adalysis.
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Brad Geddes's Theories on Marketing Slight change to the ‘Offical Quality Score’ – CTR on...

Slight change to the ‘Offical Quality Score’ – CTR on Partner Search Sites Matter in Certain Instances

Google has long made the statement that when examining CTRs for calculating quality score, only the CTR on was used (which was normalized by position).

Now that quality score is being factored in real time, it makes sense to change that rule slightly.

The CTR used in determining the quality score for search will be your CTR on that specific site. Therefore, if your ad will be shown on, as with the past, your CTR on will be used.

If your ad is being displayed on; then your CTR on will be used in calculating your quality score.

Overall, a pretty minor change – but one that’s worth nothing how some of the ‘makes sense’ factors on quality score will now be possible with the real time calculation.

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