Brad Geddes / PPC Geek
Official Google Ads Seminar Leader.
Author of Advanced Google AdWords.
Co-Founder, Adalysis.
(312) 884-9017


Join us for PPC Hero Summit Online: A Day Long Look at Improving Your PPC Accounts


Not everyone can make it to a conference, so we’ve partnered with Hanapin Marketing, the creators of Hero Conf to bring you a day full of PPC goodness online – for free Smile on February 28th, 2018.

The sessions include:

  • Machine Learning in Today’s Paid World
  • Creating a Killer Paid Search & Paid Social Strategy
  • Important 2018 Google AdWords Updates
  • CRO 101: What it is and Why it Matters
  • A Step Ahead: Analyzing Your Competition
  • When & How to Pivot Your PPC Strategy


Keep Reading…

How To Write The Perfect PPC Ad For Your New Product Line


Image credit: Pxhere

Crafting great copy for your ads is one of the most important components of a PPC advertising campaign, as well as one of the trickiest.

Traditional advertising methods can offer paragraphs of text or awesome visuals to help you sell, whereas Google AdWords allows just 2*35 character headlines and a 90 character description. It’s not a lot of space to impress in.

Though creating and testing the perfect PPC ad can take some time, it’s worth the effort, as businesses make an average of $2 in revenue for every $1 they spend on AdWords. Those are some pretty good odds!

The following tips will help you to create persuasive and clickable copy for your next PPC campaign.

While you are here — check out our PPC do’s and don’ts.

Mirror the users desired outcome

Remember who you are writing the advert for. A potential customer for your new product line wants to accomplish something by making purchase, so the first step is to figure out what that is. Let’s say, for example, you’re selling a range of dandruff shampoo and you were considering these two headlines:

  • Embarrassed by dandruff?
  • Stop dandruff fast

The first headline tells the potential customer how they already feel about their predicament, whereas the second one offers to solve their problem, and quickly.

This mirrors their desired outcome in plain and simple language, removing any ambiguity and making it very easy for them to make the crucial decision to click on your ad instead of another seller’s.

This is all about being direct and actionable with your language, not going off-piste with a crazy metaphor.

Keep it simple

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Webinars, Podcasts, and other Free Virtual Appearances to Up Your PPC Game

Over the next couple of months; we have several upcoming appearances designed to keep you informed of what’s new in PPC; some good PPC chats, in-depth information; and strategies to optimize your lead flow.

We start the year looking forward to PPC Summit. This is an all day PPC event taking place on February 28. It’s hosted by Hannipan (the creators of PPC Hero & Hero Conf) and is full of amazing speakers and presentations.
Keep Reading…

The 2018 Digital Marketing Predictions are Now Out. Do you agree with them?

The 2018 eBook & videos are now out and you can download your own copy here.

I recently finished reading through them all; and was not surprised to see that I had almost the opposite main prediction than every other person.

No, I don’t think AI is taking over PPC.

To see what myself, and many others do think about AI, machine learning, the future of PPC, and what 2018 holds in store for us from privacy to Bing Ads to AdWords; get your copy and take a quick read.

Happy New Year!

Join us for Two Upcoming Webinars: When Best Practices Fail & The Future of PPC

We’re involved in two upcoming webinars and would like to extend an invitation to all of our readers. We hope you can attend and gain some valuable insights.

When Best Practices Fail

Best practices are called such for a reason–they usually work. However, in some instances, best practices will lead you astray. That’s especially true in the fast-paced bidding environment of pay-per-click (PPC) online advertising. Join us for a fun and adventurous look at best practices, why they are best practices and the pitfalls associated with them.

This webinar will take place at 2pm ET / 11am PT on Wednesday November 15th.

You can register here.

The Future of PPC: 2018 and Beyond

We all want to be able to see the future, especially when it comes to the world of PPC. With the industry constantly changing, it’s easy to feel behind and like your competitors are one step ahead of you. But luckily, we have a panel of experts who are psychic – okay, maybe not psychic – but have been watching the trends and are excited to share their predictions for what is coming in the world of PPC… in 2018 and beyond.

Join AdAlysis’ Brad Geddes, Elite SEM’s Aaron Levy, and Hanapin’s Carrie Albright as they share the exciting journey that PPC will take in the coming years and how you can be prepared for it.

This webinar will take place at 1pm ET / 10am PT on November 16th.

You can register here.

PPC Do’s and Don’ts

I recently spent an hour with the #SEMRushchat on Twitter.

If you’re looking for some good PPC do and don’t insight across the market; SEMRush does a great recap on the chat.

Here’s just one question:


You can see the rest of the chat and recaps on the SEMRush chat article.

How Fast Will You Lose Your PPC Job to a Robot? A comparison of 5 Marketing Areas.

In 2013, Bryan Eisenberg made a bold statement; “In the next 3 years, 80% of all PPC professionals will be replaced by an algorithm”.


It’s been 4 years, and yet the job market is still quite strong for PPC managers. Indeed lists over 2,000 open positions right now in the United States; many starting over $85,000/year.  When we look overseas, there are more than 500 available just within London.


Now, I’m not throwing Bryan under the bus for a bold prediction; as there are many jobs that will be automated. No one spends all day setting bids any longer; a machine can do that. No one should be spending their time defining simple tasks – like telling a computer we’re testing ads – a computer can automatically start any test and tell you when it’s done.

PPC Tools have become quite powerful and do automated recommendations.


What we should be looking at is what jobs will be replaced and which ones are robot-proof. The job you were doing 5 years ago is not the same as today even if your job title is the same (within the PPC industry). The PPC practitioners job has evolved. So Understanding these trends will help you ensure that you are training for the correct skill set or going up the proper path within your company so that your job will remain safe.

There’s a very interesting site at that takes the data from the scientific paper from the University of Oxford The Future of Employment: How susceptible are jobs to computerisation? to make it easily viewable the chances your job will be taken over by a robot.

When we think about PPC, there are 5 job areas that fall into these predefined categories:

  • Sales
  • Account managers
  • Market research
  • Statisticians (analytics)
  • Writing

Let’s take a look at these groups; and then see how each will need to evolve (or not) from a robot overthrow standpoint.

Keep Reading…

The Last AdWords Seminar of 2017 Will be in New York City

Certified AdWords Seminar TrainerThe last AdWords Workshop for 2017 will be in New York City on October 23 in conjunction with SMX.

You can attend SMX, only the workshop, or both.

If you’re looking to stay on top of AdWords trends and get the most out of your account, it’s a good day of intensive learning.

We redo the topics each year, and here’s what we’ll be discussing in October.


PPC Ad Testing: Discovering what to test and how to do it

Why You Must Test Ads

Testing ads is an essential part of any marketer’s life. Your offers change, your competition changes their offers, people change how they interact with messages, and without ad testing, you will quickly fall behind the competition.

By testing ads, you are ensuring that you are constantly trying to improve your marketing. When we look at accounts that do a lot of ad testing, especially in competitive markets, we generally see one of two trends emerge.

The first trend is where you see improvements; and then your account declines, then you test more and see improvement, and then you see declines.

This is common when your competitors are constantly changing ads or when the market conditions are always in flux; for instance, in the mortgage industry, there are market changes due to mortgage types, interest rate changes, and parts of the year when people are more or less likely to move.