Not everyone can make it to a conference, so we’ve partnered with Hanapin Marketing, the creators of Hero Conf to bring you a day full of PPC goodness online – for free on February 28th, 2018.

The sessions include:

• Machine Learning in Today’s Paid World
• Creating a Killer Paid Search & Paid Social Strategy
• Important 2018 Google AdWords Updates
• CRO 101: What it is and Why it Matters
• A Step Ahead: Analyzing Your Competition
• When & How to Pivot Your PPC Strategy

The day will lead off with Jeff Allen and myself discussing the future of machine learning (for good and bad); how it will affect your job, your marketing tactics, the strengths & weaknesses of adopting AI to manage your accounts.

Of course, if you want to leverage the machines & human creativity, take a look at how Adalysis works for PPC.

You can register here for PPC Hero summit. If you can’t make it; you’ll still get access to the recordings for the day.

We hope to see you there