Brad Geddes / PPC Geek
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Brad Geddes's Theories on Marketing Is it me you’re looking for? Inside the Mindset of...

Is it me you’re looking for? Inside the Mindset of Search [Infographic]

Earlier this year, About.com conducted a qualitative survey that resulted in identifying three primary mindsets of Search: Answer me, Educate me and/or Inspire me. (Please note, about.com has taken down the study so we can no longer link to it).

One of the top findings in the report confirms that “People’s behaviors, needs and preferences in the offline world drive their behaviors and preferences online.”

The most interesting finding to me was the idea that people go to Search to find a certain type of expert. About.com sums it up like this – “The right kind of advertising could be the expertise people are looking for.”

Experts in the study are identified by Searchers as allies – those with topical experience or motivation; credentialed experts – PhDs, MDs, CPAs, etc; and finally, crowds – reviews, votes, and other social evidence from people the Searcher does not know.

Click the graphic below to learn more about the results from this About.com survey:

psychology of search infographic

Embed this infographic on your own blog or website by copying & pasting the code below:

No Comments

  1. CBizzle
    October 26, 2013 at 4:34 pm · Reply

    Broken link in the embed code. Broken infographic image on this page. The link to About.com is broken.

    • brad
      October 28, 2013 at 9:43 am · Reply

      Thanks for the warning; the image is now fixed; although about.com has pulled down the study so there is no link to it anymore.

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