Introducing Certified Knowledge: PPC Tools, Training, & Community
Over the past couple of months, I’ve made very few blog posts and few speaking appearances – but my time has not been idle. I’ve been completely consumed by a new project we’ve just officially launched to everyone called Certified Knowledge.
Certified Knowledge is an on-demand, unlimited access PPC toolset & learning environment.
Over the past 11 years of working with PPC products, I’ve developed efficient ways of working with PPC; and my own Excel sheets, pivot tables, macros, and workflows to make my work go faster while ensuring the accounts still lead to traffic and conversions.
Certified Knowledge is the cumulation of what I’ve learned over the years that has been translated to an on-demand, use at your own leisure, web based system.
I’ve created more than 70 training modules that take up more than 760MB of server space that will help you learn more about AdWords, take advantage of its features, and show how I’ve used AdWords to maximize results over the years.
My dev team has also built a great toolset that should speed up anyone’s workflow.
Over the past six months, I’ve only been using our toolset, AdWords Editor, Microsoft adCenter Desktop, and freely available tools to manage accounts. By forcing myself to use our own tools, they have gotten to the point that most of your day-to-day activities can be accomplished via the tools. We are currently tweaking them and adding new features to our existing tools, and new tools to the system.
Currently, the most popular tools is the Quality Score Tool. By uploading a simple ad group report, we run the data through some algorithms and report back to you exactly where you should start working on your quality scores with some other bits of information. Of course, there are also videos instructing you exactly how to work with quality score.
Right now we have eight tools (although the Report Analyzer is so flexible, it could easily be described as being more than a dozen tools) in the system, and plan to continue expanding the set.
There is also a forum system where users can share information, ask questions, and network.
I find that those who spend anywhere from $500 to $50,000 or even up to $75,00 per month are a forgotten group of advertisers. They can’t afford the high end bid management systems. They often don’t have an AdWords rep; and often don’t have a great place to turn for choosing a toolset or learning more about AdWords. It’s this inequity we’re trying to address.
We do have high spenders using high end bid management systems who are members just watching the videos. We have others who are agencies that are just using the tools. The benefits will differ based upon your situation, but I think the mid-tier of advertisers have been left behind by everyone; and I want to fix that while supporting these other groups. This mid-tier spending groups also makes up the majority of our AdWords Seminar (officially Google supported events) attendees – so we have a lot of experience working with and supporting this group of advertisers.
Anyone who has read this blog for any length of time knows that I’m not salesy nor boisterous. I prefer to present information and then let the smart readers make up their own mind about a product. So I won’t make superficial claims about the product; instead I have built a very transparent site that shows you exactly what you can find inside.
If you are wondering if this product is worth your time or energy, I encourage you to start by reading the FAQ page.
Here’s where you can learn more about the product:
- Certified Knowledge main page
- PPC Toolset
- AdWords Learning modules
- Video on how to use the site
If you’d like a sneak peak of some videos, you can see that as well:
- Identifying quality score problems (a good watch if you don’t want to use our QS tool. Our tool does most of this for you)
- Long tail keyword strategies
- Creating local ads
I hope to see you inside Certified Knowledge.