How to find your AdWords Quality Score
Google unveiled their new quality score feature today. One can now view a quality score column and see how their keywords are preforming. However, it’s not easy to find as it’s hidden by default.
Here’s the step by step instructions on adding your quality score column to your keyword view.
First, navigate to the keywords in your AdGroup. Next, click on the ‘customize colums’ option seen below.
This will let you see the drop down menu:
Click on ‘Show Quality Score’.
Your AdGroups will now look like this:
To learn more about how quality score is calculated, please refer to my quality score presentation.
Added: If you campaign is content only, you will not be able to view this column. The quality score column will only be shown if you have search distribution.