Brad Geddes / PPC Geek
Official Google Ads Seminar Leader.
Author of Advanced Google AdWords.
Co-Founder, Adalysis.
(703) 828-5811‬
Brad Geddes's Theories on Marketing How to Buy Targeted CPM from Google

How to Buy Targeted CPM from Google

My latest Search Engine Land column was published today entitled “How to buy targeted CPM from Google“.

With the new placements + keyword targeting from Google, one could place many of their traditional media buys via AdWords.

I walk through how to buy:

  • Run of Network
  • Run of Site
  • Run of Category within a Site
  • Run of Site when it Matches your Keywords
  • Run of Category within a Site when it Matches your Keywords

within your AdWords account.

Enjoy the article.

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