My latest Search Engine Land column was published today entitled “How to buy targeted CPM from Google“.
With the new placements + keyword targeting from Google, one could place many of their traditional media buys via AdWords.
I walk through how to buy:
- Run of Network
- Run of Site
- Run of Category within a Site
- Run of Site when it Matches your Keywords
- Run of Category within a Site when it Matches your Keywords
within your AdWords account.
Enjoy the article.