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Brad Geddes's Theories on Marketing Google AdWords now Allows Only one Display URL per Ad...

Google AdWords now Allows Only one Display URL per Ad Group

Just received an email from Google, and here’s one excerpt:

Policy Change: Only one display URL per ad group permitted

Starting February 24, each ad group in an AdWords account will only be allowed to contain ads that have the same display URL. It won’t be possible to create ads that have two or more different display URLs within a single ad group.

We’ll be also applying this policy to existing ad groups that contain multiple display URLs starting around April, so we encourage you to update any accounts you may have that contain such ad groups and separate the ads into their own ad groups as soon as possible.

You can still have multiple display URLs within ad AdGroup, such as:

  • Example.com
  • Example.com/electronics
  • www.Example.com/TV
  • TV.Example.com

You just can not have Display URLs in the same Ad Group such as:

  • Example.com
  • Sample.com
  • Testing.com

No Comments

  1. Bonnie Schwartz
    January 26, 2009 at 8:33 am · Reply

    Not Liking this Change! We now cannot A/B test display URL’s easily.

  2. Brad Geddes aka eWhisper
    January 26, 2009 at 8:37 am · Reply

    You can still test Display URLs when they go to the same root domain. What you can’t test is multiple domains.

    For instance, Amazon could have in the exact same adgroup:
    amazon.com
    amazon.com/books
    Amazon.com/NewBooks
    etc…

    You just can’t test:
    Amazon.com
    Borders.com
    BN.com
    barnesandnoble.com
    in the same adgroup

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