Brad Geddes / PPC Geek
Official Google Ads Seminar Leader.
Author of Advanced Google AdWords.
Co-Founder, Adalysis.
(312) 884-9017
Brad Geddes's Theories on Marketing Google AdWords New Feature: Pause Individual Keywords or Ads

Google AdWords New Feature: Pause Individual Keywords or Ads

Google AdWords has just launched the ability for an advertiser to pause keywords or ad copy.

Are you running a limited time sales campaign and want to pause your regular (approved) ads for a while? Now you can.

Do you want to try a day parting experiment with custom ad copy?

Is your inventory running low on widgets? Pause those keywords.

Do you have keywords that only do well on the weekend? Pause them during the week.

This has been a much requested feature, and now it’s quite simple.

Here are screen shots of ad copy:

And keywords:

The trick is going to be finding paused keywords and ad groups. You can run a report and view keyword status. However, if you run a report in a time framewhere the keyword did not get an impression, then the keyword won’t show in the report in the first place.

The most reliable way is to use the ‘find and edit keywords’ tool. There is now an option to search for paused ads or keywords.

Hopefully, they will add the keyword and ad status to the AdWords editor soon. This will be the most efficientway to pause and unpause keywords and ad copy.

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