Brad Geddes / PPC Geek
Official Google Ads Seminar Leader.
Author of Advanced Google AdWords.
Co-Founder, Adalysis.
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Brad Geddes's Theories on Marketing Fantastic Google AdWords Ad Auction Video

Fantastic Google AdWords Ad Auction Video

Google produced a nice video laying the auction process and how raising quality score can decrease price.

It’s almost 10 minutes long, but if you want to see how actual CPCs are calculated, and receive a little bit of insight into quality score, it’s worth the few minutes of time.


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  1. Cameron
    March 12, 2009 at 11:53 am · Reply

    That’s a great video. But it quickly begs the question:

    How do you improve your quality score?

    I know BGtheory has a great chart on Qscore factors, are there any factors that you think users often neglect? In other words what are the most common mistakes you see that lead to lower Qscores?

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