Brad Geddes / PPC Geek
Official Google Ads Seminar Leader.
Author of Advanced Google AdWords.
Co-Founder, Adalysis.
(703) 828-5811‬
Brad Geddes's Theories on Marketing Embrace the difference between search engine’s, marketer’s, and searcher’s goals...

Embrace the difference between search engine’s, marketer’s, and searcher’s goals to increase your marketing effectiveness.

A search engine’s primary goal is to show quality search results to a searcher. If the searcher finds what they want, they will use the same search engine again.

A search engine marketer’s goal is conversions. This is accomplished by showcasing relevant offers to a searcher based off their search query. If they receive conversions from a search engine, the marketer will continue to advertise on the search engine.

A searcher has one goal – to find the answer to their question.

What does your marketing accomplish?

 

Searc hEngine Goals

It is always important to remember the Psychology of Search.

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