I’ve been primarily writing at Adalysis these days, our award winning PPC Management software.

For the last few months, we’ve been writing a huge series on PPC KPI Monitoring. It’s highly read and not one to miss out, so I’m adding a reminder to the bgTheory blog to make sure you see it 🙂

Here’s the story so far:

• How to Turn Complex PPC Data into Simple Stories
• How to Automate Your Google Ads KPI Monitoring and Easily Put Fixes into Place to Increase Your KPIs
• How to Ensure You Analyze the Correct Data, Time Periods, Timeframes, and Trends for Diagnosing and Optimizing Your PPC Account
• PPC & KPI Monitoring: How to Diagnose Changes to Your Impression and Search Volume
• PPC & KPI Monitoring: How to diagnose and work with Impression Share Loss due to Budget
• PPC & KPI Monitoring: How to Diagnose Lost Search Impression Share Rank & Top Impression Share Changes

Next up is: KPI Monitoring & Diagnosis: Why Does the Number of Clicks You Receive Change Over Time?

You can see the entire series here or subscribe to the Adalysis blog here.

Here’s a few images that’ll show you how in-depth we’re going:

I hope you enjoy the series 🙂