Brad Geddes / PPC Geek
Official AdWords Seminar Leader.
Author of Advanced Google AdWords.
Co-Founder, Adalysis.
(312) 884-9017

Archive for the 'Speaking Events' Category

The Final Advanced AdWords Workshops for 2018 Will be in London & Seattle


We only have two more AdWords Workshops in 2018:

  • • London
  • • Seattle

If you’d like to attend; this is your last chance to register and dive deeply into how efficient & creative you can run your AdWords account.

The SMX workshops are one day intensive training session about Google AdWords and how to extract the most value from your AdWords Account. We have partnered with SMX to bring you this interactive learning experience. You can attend a full day workshop, attend the conference, or do both if you desire.

2018 Schedule

DateLocationInformation
March 12, 2018San Jose, CARegistration & Details
March 19, 2018Munich, GermanyRegistration & Details
May 21, 2018London, UKRegistration & Details
June 11, 2018Seattle, WARegistration & Details

Workshop Topics

The Buyer Journey
We start the day looking at how people search and the overall buying funnel. We will examine funnels for different types of companies. This information helps set the stage for the rest of the day as your keywords, ads, audiences, and attribution models all stem from how people search, research, and buy from your company.

Comprehensive Keyword Usage & Organization:
The absolute center of every PPC campaign is keywords. We’ll start this section by correlating keywords to the buying funnel and examining the user intent. While keywords are the lifeblood of PPC, perfecting your match types usage while controlling your negative keywords can drastically increase your overall revenue.

For the advanced users, we will get into n-gram analysis and how to use n-gram based information. You will learn various organizational techniques based upon match types, positive, and negative keyword usage.

Everything You Need to Know About Creating & Testing Amazing Ads:
There’s a reason it’s called AdWords, Bing Ads, and Ad Groups. The only part of your account that a searcher sees is your ads. We’ll cover how to:

  • • Create compelling ads
  • • Scientifically test ads for small to enterprise accounts
  • • Find & use insights from ad testing data

It doesn’t matter if you have 10 ads or 10 million; we will go through how to test individual ad groups, and test at scale so you can pull customer insight data for your account.

Using Impression Share & Quality Score to Make Smart Decisions:
Impression share shows you how often your ads are displayed and gives you wonderful share of voice data. Quality Score is a diagnostic tool that can help you understand improvements that your account needs.

In this section, we will demystify quality score, show you how to analyze and improve it; and then use quality score and impression share data to determine how to increase your account’s effectiveness.

Audience Targeting Strategies:
Audience targeting should be part of your PPC strategies. We’ll examine display remarketing, remarketing list for search ads, customer match, demographic targeting, and other audience options.

We’ll show how to create advertising strategies for your account that combines audience targeting data and other AdWords features together to fine tune your customer acquisition strategy. We’ll relate these features back to the customer journey so you can fill your funnel with users based upon where your want to increase your funnel size.

Attribution Bidding & Evaluation:
Lastly, we’ll dive into attribution. We’ll walk through various models and show how and when to use each one based upon the type of data you are trying to extract. You will learn how to bid (and even automate your bidding) based upon a target’s contribution to your conversion.

By the end of the session, you will know how to evaluate channels with attribution and determine where to remove and increase spend based upon your overall goals.

Networking Opportunities:
Conferences are fantastic places to network and meet fellow practitioners of online marketing. Lunch will be provided so you can spend time getting to know your fellow attendees.

Open Q&A: You will have the opportunity to ask questions as we go throughout the agenda during the day; and we will end the day with an open Q&A session so you can make sure your specific questions are answered.

We hope to see you at one of the workshops 🙂

DateLocationInformation
March 12, 2018San Jose, CARegistration & Details
March 19, 2018Munich, GermanyRegistration & Details
May 21, 2018London, UKRegistration & Details
June 11, 2018Seattle, WARegistration & Details

This is Your Last Chance to Attend the AdWords Workshops in San Jose or Munich


We have two upcoming AdWords workshops in the next few weeks:

  • • San Jose
  • • Munich

If you’d like to attend; this is your last chance to register and dive deeply into how efficient & creative you can run your AdWords account.

The SMX workshops are one day intensive training session about Google AdWords and how to extract the most value from your AdWords Account. We have partnered with SMX to bring you this interactive learning experience. You can attend a full day workshop, attend the conference, or do both if you desire.

2018 Schedule

DateLocationInformation
March 12, 2018San Jose, CARegistration & Details
March 19, 2018Munich, GermanyRegistration & Details
May 21, 2018London, UKRegistration & Details
June 11, 2018Seattle, WARegistration & Details
Keep Reading…

The 2018 Advanced AdWords Workshop Schedule and Agenda is Now Out

The SMX workshops are one day intensive training session about Google AdWords and how to extract the most value from your AdWords Account. We have partnered with SMX to bring you this interactive learning experience. You can attend a full day workshop, attend the conference, or do both if you desire.

2018 Schedule

DateLocationInformation
March 12, 2018San Jose, CARegistration & Details
March 19, 2018Munich, GermanyRegistration & Details
May 21, 2018London, UKRegistration & Details
June 11, 2018Seattle, WARegistration & Details


Keep Reading…

Join us for PPC Hero Summit Online: A Day Long Look at Improving Your PPC Accounts

fbook-6sessions-1day-partners

Not everyone can make it to a conference, so we’ve partnered with Hanapin Marketing, the creators of Hero Conf to bring you a day full of PPC goodness online – for free Smile on February 28th, 2018.

The sessions include:

  • Machine Learning in Today’s Paid World
  • Creating a Killer Paid Search & Paid Social Strategy
  • Important 2018 Google AdWords Updates
  • CRO 101: What it is and Why it Matters
  • A Step Ahead: Analyzing Your Competition
  • When & How to Pivot Your PPC Strategy

Twitter-Summit-Session-1

Keep Reading…

Webinars, Podcasts, and other Free Virtual Appearances to Up Your PPC Game

Over the next couple of months; we have several upcoming appearances designed to keep you informed of what’s new in PPC; some good PPC chats, in-depth information; and strategies to optimize your lead flow.

We start the year looking forward to PPC Summit. This is an all day PPC event taking place on February 28. It’s hosted by Hannipan (the creators of PPC Hero & Hero Conf) and is full of amazing speakers and presentations.
Keep Reading…

There’s Only One AdWords Seminar Left in 2017

Certified AdWords Seminar TrainerThe last AdWords Workshop for 2017 will be in New York City on October 23 in conjunction with SMX. We’ve also started updating our schedule for 2018 if you can’t make it to New York City.

You can attend SMX, only the workshop, or both.

If you’re looking to stay on top of AdWords trends and get the most out of your account, it’s a good day of intensive learning.

We redo the topics each year, and here’s what we’ll be discussing in October.

Or view it in YouTube.

(more…)

The Last AdWords Seminar of 2017 Will be in New York City

Certified AdWords Seminar TrainerThe last AdWords Workshop for 2017 will be in New York City on October 23 in conjunction with SMX.

You can attend SMX, only the workshop, or both.

If you’re looking to stay on top of AdWords trends and get the most out of your account, it’s a good day of intensive learning.

We redo the topics each year, and here’s what we’ll be discussing in October.

(more…)

Last Chance to Join Us for a Week of Free Web-Based Presentations

PPC Week

PPC Week is a free week of PPC tips & tricks from the experts.

Hear from:

  • Brad Geddes
  • Adobe
  • Microsoft
  • Unbounce
  • Fred Vallaeys (ex-Googler)
  • and more..

The topics include:

  • Ad & Landing page testing
  • Audience targeting & strategies
  • Excel tips & tricks
  • Analytics & reporting

Once you register; you’ll have access to the recordings after the event if you can’t make it live to ask questions.

We hope you’ll join us for PPC Week.

Register here.

Join Us for a Free Week of PPC Conferences

PPC Week

PPC Week is a free week of PPC tips & tricks from the experts.

Hear from:

  • Brad Geddes
  • Adobe
  • Microsoft
  • Unbounce
  • Fred Vallaeys (ex-Googler)
  • and more..

The topics include:

  • Ad & Landing page testing
  • Audience targeting & strategies
  • Excel tips & tricks
  • Analytics & reporting

Once you register; you’ll have access to the recordings after the event if you can’t make it live to ask questions.

We hope you’ll join us for PPC Week.

Register here.