Brad Geddes / PPC Geek
Official Google Ads Seminar Leader.
Author of Advanced Google AdWords.
Co-Founder, Adalysis.
(703) 828-5811‬
Brad Geddes's Theories on Marketing AdWords Quality Score Scale

AdWords Quality Score Scale

I’ve seen a lot of posts and papers about the new Google AdWords quality score. Most are using a score of 1-10 or 1-100. As an FYI, the quality score is a ranking of 1-5 for their numerical purposes (as told to me by someone really in the know from Google).

So, while trying to reverse engineer the quality score, the numerical range is 1-5. Try updating your formulas with this range and you might see some improvements in the reverse engineering.

I’m working on a quick case study of a site that went from min CPCs of $0.08 to $10.00. After many changes, it returned to normal.

Hopefully, this will be finished soon to share some basic information.

[added]Google case study now available[/added]

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