Brad Geddes / PPC Geek
Official Google Ads Seminar Leader.
Author of Advanced Google AdWords.
Co-Founder, Adalysis.
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Brad Geddes's Theories on Marketing AdWords Quality Score Ranges

AdWords Quality Score Ranges

I’ve received a lot of feedback for extending Quality Score Week into a s second week. So here goes, let’s examine the quality score and minimum bid ranges.

Google now displays three quality scores within your AdWords account: Great, OK, Poor. Listed below is the minimum bid range for those displayed quality scores as well as the incremental prices for minimum bid ranges.

Below is the breakdown of those ranges.

Quality Score Minimum Bid Range
Great $0.01-$0.05
OK $0.06-$0.30
Poor $0.40 and up

I looked through several million keywords, and did not see minimum bids between 0.30 and 0.40 in either US dollars or Euros). It appears that there is a range of how minimum bids increase.

Minimum bid range Incremental price
$0.01 – $0.10 by $0.01
$0.10 – $0.20 by $0.05
$0.30-$1.00 by $0.10
$1.00 + by $1.00It seems the vast majority of
bids in this range are:

  • $1.00
  • $5.00
  • $10.00

I plan on putting an article together that details the proper steps to take depending on your minimum bid range.

If you have your own thoughts or insights, please let me know.

Related Information:

No Comments

  1. George
    April 11, 2007 at 4:56 am ·


    I have read a ton of ebooks on ppc adwords. The information in your Blog is excellent, up to the point.