AdWords Editor v3.5 is Now Live
The newest version of the AdWords editor is now live.
The latest version offers new functionality for:
- Geographic targeting
- Image ads
- Some drag and drop functionality
For those using preferred bidding, you can not change the bidding types through the editor (i.e. switch from max CPC to preferred to budget optimizer). However, if your campaign is using preferred bidding, any bid updates you make to that campaign will function properly (i.e. not cause a conflict and update your preferred bid).
If you use geographic targeting, get the editor – the new interface is quite easy to use and it will save a lot of time from logging into the interface.
Overall, a nice release.