Brad Geddes / PPC Geek
Official Google Ads Seminar Leader.
Author of Advanced Google AdWords.
Co-Founder, Adalysis.
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Brad Geddes's Theories on Marketing AdWords Editor Update – Now Showing Quality Score & First...

AdWords Editor Update – Now Showing Quality Score & First Page Bids

The AdWords Editor was recently updated; and now shows this information:

  • Quality Score
  • First Page Bids
  • Keyword opportunities now shows data by location
  • The volume column in the keyword opportunities tab now shows last month’s data
  • Full release notes

It’s now easy to sort by quality score within the editor to see where you should stop making bid changes and do some quality score optimization work.

adwordseditor

I also like the fact you can see a 1-10 number for advertiser competition within the search-based keywords research tool in the editor.

awesearchbasedkeywords

Caution before updating

At present, the only way to see minimum bid information is the an older version of the editor. The reason that’s useful is that the higher the minimum bid (especially over $1) the more likely the landing page was at fault. You might want to export your account into an excel file so that you can see cases where you might want to update your landing page over work on ad copy to keyword to landing page relevancy work.

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  1. isellstuff
    December 17, 2008 at 12:56 pm · Reply

    Thanks for posting this. I have been waiting and waiting for first page bids to make it into the editor. Sure could have used this last week, but better late than never.

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