May.
08
2007
AdWords Bidding Methodologies Compatibility Chart
Updated 9/6/2008:
I’ve created a new AdWords Bidding Chart to reflect the changes to Google’s system over the past few months. The old chart still exists below for reference purposes. Enjoy.
| Compatibility | Set Max CPCs (default) | Preferred Cost Bidding | Conversion Optimizer | Budget Optimizer |
Best for:
|
Using All features | Controlling costs | Maximizing Conversions | Maximizing Traffic |
Ad Scheduling:
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| Position preference | Yes | No | No | No |
| Location Targeting | Yes | Yes | No | Yes |
| Content CPCs | Yes | Yes | No | No |
| Language targeting | Yes | Yes | No | Yes |
Networks
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Ad Serving
|
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| Budget | Daily | Daily | Daily | Monthly |
Originally Created 5/8/2007:
Google offers four different bidding methodologies. I detailed the advantages and disadvantages in today’s Search Engine Land Paid Search column.
Here’s a quick compatibility chart to see the functionality of each bidding methodology.
| Compatibility | Set Max CPCs (default) | Preferred Cost Bidding | Pay Per Action | Budget Optimizer |
Best for:
|
all features | controlling costs | Pay only when receive conversion | max traffic |
Ad Scheduling:
|
|
|
|
|
| Position preference | yes | no | no | no |
| Location Targeting | yes | yes | no | yes |
| Content CPCs | yes | yes | no | no |
| Language targeting | yes | yes | no | yes |
Networks
|
|
|
|
|
Ad Serving
|
|
|
|
|
| Budget | daily | daily | daily | monthly |