Advanced Google AdWords: What’s New in the 3rd Edition
Advanced Google AdWords is my 657 page book on everything you need to know to run profitable AdWords accounts.
If you haven’t read it or you have only read version 1; then you should read the entire book. However, if you’ve read version 2, then here’s some places to really spend your time reading the 3rd edition based upon the chapter updates. Of course, if there’s a section you never read or need a refresher on; then please read as necessary 🙂
The % new is a rough approximation; and if anything I tried to under estimate the changes to a chapter. This is only for the text; in most chapters the screenshots and images are new.
Chapter 1 – Understanding Search Theory: Minor changes
Chapter 2 – Performing Keyword Research: Some major updates (Match type and ‘variation’ match rewritten); plus minor updates & a new convention for talking about match types in text
Chapter 3 – Keyword Tools: Extracting Valuable Data from Google: 80%+ new (the old keyword tool was retired)
Chapter 4 – Writing Compelling Ads: 50% new – mostly changed around extensions & mobile ads
Chapter 5 – Creating Landing Pages That Convert Searchers into Buyers: Several minor updates
Chapter 6 – Learn Advanced Optimization Techniques: Many minor updates
Chapter 7 – Demystifying Quality Score: Major updates – Roughly 70% is new or completely rewritten
Chapter 8 – Beyond Text: Employing Image, Video, and Mobile Ads: A few major updates (video, mobile, & ad creation tools) and several minor ones
Chapter 9 – Understanding the Display Network: 95% new or totally rewritten
Chapter 10 – Utilizing Advanced Display Network Techniques: 90% new or totally rewritten
Chapter 11 – Advanced Geographic Targeting: 20% totally new and some minor updates
Chapter 12 -Save Time and Scale Accounts with AdWords Editor: Minor updates
Chapter 13 – Devising Profitable Bid Strategies: Roughly 50% new; and its a 66 page chapter; so that’s a lot of content (and the only chapter with a glaring errata need. If you read the chapter and substitute 1-per-click as converted clicks and many-per-click as conversions – then it will make sense with the AdWords UI date).
Chapter 14 – Developing Successful Account Organization Strategies: 35% new with some minor updates
Chapter 15 – Implementing Testing Techniques That Will Increase Profits: A couple new sections with lots of small updates
Chapter 16 – AdWords Reports: Extracting Actionable Information: Several minor updates and small rewrites
Chapter 17 – Step by Step: Creating and Monitoring Your AdWords Account: Many minor updates and small rewrites (and this still serves as a nice reference chapter when building or optimizing campaigns).
Advanced Google AdWords is also available in a Kindle format. You can see some highlights by Kindle users here.
If you enjoy the book – I would appreciate an Amazon review – we are marketers after all – so we have to ask the reader to do something and state a call to action 🙂 – you can review (or buy) the book here at Amazon.