Brad Geddes / PPC Geek
Official Google Ads Seminar Leader.
Author of Advanced Google AdWords.
Co-Founder, Adalysis.
(703) 828-5811‬
Brad Geddes's Theories on Marketing Advanced Google AdWords 3rd Edition is About to Ship

Advanced Google AdWords 3rd Edition is About to Ship

The first two editions of Advanced Google AdWords have been so well received, that I decided to write another edition. These books are so long and incredibly time intensive to craft. They are as much a labor of love as they are marketing materials. 

I don’t have a final page count yet; but estimates put it between 625 and 650 pages. As with the previous editions, the book is meant to be both an educational and a reference resource. The last chapter is all about ‘Step-by-Step’ and ‘How-Tos’ to build and manage accounts along with references to previous chapters and sections on how to do each point in depth if you need a quick refresher on that topic.

In the 3rd edition, the book is roughly 40% brand new from previous editions and 40% edited content to take into account new case studies or how Google has tweaked how a feature works in their system. Since the 2nd edition, Google has launched:

  • Flexible targeting
  • Advanced remarketing tactics
  • Many changes to GDN, such as In-market buyers and affinity categories
  • Bid modifiers
  • Many new ad extensions
  • Mobile preferred ad extensions
  • Mobile preferred ads
  • Ad rank formula changes
  • Quality score factor changes
  • Flexible bidding
  • And a host of other features

Each one of these features (and many more) are included in the latest version of Advanced Google AdWords.  Once again, Matt Van Wagner did the technical editing, and did a fantastic job. He tirelessly checks facts, opinions, and strategies to make sure only the absolute best information is included within Advanced Google AdWords.

The 3rd edition will ship on May 12, 2014 and is available for pre-order on Amazon.

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You can click on the image to see a large image of the new cover.

I’m currently updating the book’s companion site, Advanced AdWords Book, which will contain more information about the book and additional bonuses.

I hope you enjoy the 3rd edition, as a reminder, it will ship on May 12, 2014 and is available for pre-order on Amazon.

No Comments

  1. Sam Mazaheri
    April 15, 2014 at 3:32 pm · Reply

    Congrats on wrapping up a major revision Brad!

  2. Sakis
    April 16, 2014 at 3:12 am · Reply

    Well done, Brad! This is the *best* book on AdWords.

  3. Thao
    April 16, 2014 at 7:35 pm · Reply

    Hi Brad, will this book talk about PLA strategy? (I know shopping campaign is a bit too new)

    • brad
      April 17, 2014 at 8:51 am · Reply

      There is some PLA data in the book; but there’s not a huge PLA strategy section. There are strategy sections for almost everything except PLAs and Dynamic remarketing. Unfortunately, that had to be left out as it could be a 50 page section that only relates to a specific type of account (ecommerce) and those accounts are by far in the minority of account types.

  4. Mauricio
    April 23, 2014 at 3:51 pm · Reply

    Hi Brad, will it come on Kindle ebook format also? I`m from Argentina and it´s very difficult to get fisical books from here.

    • brad
      April 24, 2014 at 6:04 am · Reply

      There’s not a way to 100% know that before hand as it depends on sales and how many people click on the ‘read this in kindle’ format on Amazon’s page. However, based upon the sales and reviews of the last two books, odds are it’ll be in Kindle format at the release time or shortly afterwards.

  5. Tom
    May 20, 2014 at 9:51 am · Reply

    Nice work Brand and congratulations. I received a previous edition as a gift and it has been a great resource! Looking forward to getting my hands on this one.

    • brad
      May 28, 2014 at 3:41 pm · Reply

      Excellent – I’m glad you’ve enjoyed the previous versions 🙂

  6. Poulami Ghosh
    June 24, 2014 at 4:55 am · Reply

    Hi Brad,
    Thanks for sharing this valuable information with us.Looking forward for such interesting news from your side.

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