Brad Geddes / PPC Geek
Official AdWords Seminar Leader.
Author of Advanced Google AdWords.
Co-Founder, Adalysis.
(312) 884-9017
Brad Geddes's Theories on Marketing Advance Google AdWords 2nd Edition is Coming Soon

Advance Google AdWords 2nd Edition is Coming Soon

9780470500231.pdf

I am pleased to announce that the 2nd edition of Advanced Google AdWords is coming soon.

It is already available for pre-order on Amazon.

It was quite the journey writing the 2nd edition. I had thought that working from the first edition and then adding what was new, editing what has changed, and adding some new test cases wouldn’t be too difficult.

I was wrong.

It was amazing to see how much AdWords has changed in two years. When you work with AdWords every day, you just adopt the small changes that occur each week and keep going.

When you need to examine AdWords from two years ago, you realize:

              • Remarkeing didn’t exist
              • Modified broad match wasn’t introduced
              • Quality Score was calculated differently
              • Local business ads were in
              • Google places didn’t exist
              • There were no ad extensions
              • There was a ‘reports’ interface
              • There were different bidding options
              • Topic targeting and interest targeting didn’t exist
              • Google Display Network was still named the content network
              • and the list goes on

The specs for this edition included roughly 60 new pages of content, over a hundred pages of major rewrites, and endless pages of minor rewrites.

I owe a special thanks to Matt van Wagner who did the technical editing for this edition. His comments, insights, and incredibly detailed fact and math checking makes me feel especially confident that this edition will benefit anyone.

After nearly 7 months of working, the edition is almost ready for publishing. Current timelines suggest it will be ready on April 24, 2012.

I hope you enjoy the new edition – a lot of work, thought, and editing went into making this the best AdWords book published to date.

Note: that is the cover from the 1st edition. I don’t have the 2nd edition cover yet.

No Comments

  1. adhummer
    February 23, 2012 at 11:48 am · Reply

    Yes!!! pre-ordered. I bought your first book pretty late last year and have seen been waiting for the new edition ever since. On my desk all whenever I do something with AdWords.

  2. karlnewlin
    February 23, 2012 at 7:51 pm · Reply

    Can’t wait… hopefully the kindle edition will be released the same day

  3. chrise
    February 25, 2012 at 7:46 am · Reply

    Bought the last book and really enjoyed it. Can’t wait for the new Remarketing info. Also hope its going to be available in Kindle format.

  4. winniewms
    February 27, 2012 at 6:37 pm · Reply

    Also hoping for a kindle edition.

  5. brad
    February 27, 2012 at 8:13 pm · Reply

    I’m hoping its on the kindle as well. Its determined by amazon and the publisher. The best way to try to get it on the kindle is to click on the ‘I’d like to read this book on Kindle’ link on the page.

  6. brad
    March 21, 2012 at 8:18 am · Reply

    So some good news – the Kindle version will be out on the 24th. The book ships on the 7th and will be on Amazon by the 14th (ish…). The publisher is trying to move the Kindle release date to the actual launch date. I’ll keep everyone posted.

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