Brad Geddes / PPC Geek
Official Google Ads Seminar Leader.
Author of Advanced Google AdWords.
Co-Founder, Adalysis.
(312) 884-9017
Brad Geddes's Theories on Marketing Ad Copy that Increases Conversion or Click Through Rate

Ad Copy that Increases Conversion or Click Through Rate

Words that increase CTR:

Action words

  • Find
  • Search

Solving words

  • Cure
  • Help

Words that increase conversion rate:

Call to action

  • Learn more
  • Subscribe today

Words that do both:

Credibility words:

  • Guaranteed
  • Authorized reseller

What do you want from your 95 character ads?

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