Apr.
17
2007
Ad Copy that Increases Conversion or Click Through Rate
Words that increase CTR:
Action words
- Find
- Search
Solving words
- Cure
- Help
Words that increase conversion rate:
Call to action
- Learn more
- Subscribe today
Words that do both:
Credibility words:
- Guaranteed
- Authorized reseller
What do you want from your 95 character ads?