Brad Geddes / PPC Geek
Official AdWords Seminar Leader.
Author of Advanced Google AdWords.
Co-Founder, Adalysis.
(312) 884-9017

Blog.

(For Beginners) The Skills You Must Develop to be a Digital Marketer

When you’re starting out, the possibilities are endless. However, everyone needs to specialize in a discipline of digital marketing to be great. We believe that you should be great in one thing, and know how the others function so you can communicate well with various teams.

When you are new, what do you want to be? Do you want to be:

  • • Technical SEO Expert
  • • On page SEO consultant
  • • PPC Analyst
  • • Data storyteller
  • • Content Creator
  • • Social Media Guru
  • • Or something else?

Each of these disciplines shares a few required skills; but in most cases, they need different skill sets ranging from hard to soft skills.

Each one of these industries attracts a different type of individual. To find out which one speaks to you, and the skills you need, please see the video we did with Simplilearn examining the necessary skills to develop, especially in a growing AI / Machine Learning world.

I hope you enjoy the video 🙂

How to Improve Your Landing Page Quality Score (video)

Landing Page Experience is 39% of of your Quality Scores. It’s essential that they are average or above average to maintain good Quality Scores.

There’s a lot of misconceptions around what makes up Landing Page Experience as bounceback rates, dwell times, and long clicks aren’t common PPC terms, yet working on these items can help to improve your Landing Page Experience.

In this video, we’ll cover:

  • How to diagnose your landing page quality scores so you know where to start
  • How to create reports & pivot tables to get a better view of your landing page experience
  • How to improve your landing page experience

To easily learn everything you really need to know about Landing Page Experience, please watch this short video.

How to use Attribution Models to Evaluation Your Channels and Set Your Bids

What happens to your conversion tracking and analytics when a customer journey look like this?

  • • User sees display ad (In-market audience) and clicks
  • • User then searches for your competitors and clicks around a few results
  • • User later searches for your brand (brand keyword) and clicks an ad
  • • User later sees your remarketing ad, clicks, and finally buys

Should your conversion be attribution to your remarketing click? Should your in-market or search brand click be given some of the credit for creating and continuing the customer journey?

This is what attribution management solves – fractional credit.

Now, we can divvy up credit between those clicks and searches in many different ways. We might evaluate the channels using one method, but give our accounts credit for bidding purposes in yet a completely different manner.

In this video, we’ll answer how to evaluate your channels and conversion channels via different attribution methods and why you should be using one or more of the models in your marketing analytics.

I hope you enjoy the video 🙂

Understand, Evaluate, and Increase Your Quality Score in Under 12 Minutes

There are days where it’s easy to feel Quality Scores are assigned by a random number generator. Google just sets a range for Quality Score, throws some dice, and assigns you a number that has a huge impact on your account visibility.

In reality, Quality Scores can be fairly predictable and aren’t that hard to work with and improve.

In this short 12 minute video; we put together what you actually need to know (no fluff, no pretty charts with meaningless numbers, just the facts and workflow) to work with and improve your Quality Scores.

I hope you enjoy the video 🙂

The Essentials of Managing Negative Keywords

Managing negative keywords is essential to any PPC managers life.

Good keyword management is just managing search queries.

Great management means you are checking keyword conflicts and understand negative match type usage.

Amazing negative keyword managements is done when you start using n-grams to find patterns across your queries.

This short video will show you everything you need to know to properly use, analyze, and managing negative keywords from query analysis to n-grams.

I hope you enjoy the video 🙂

When PPC Best Practices Fail

A couple years ago I keynotes Hero Conf and talked about why best practices can fail. This is one of my favorite talks (outside of time management as that’s one of my passions) as it showcases a large variety of industries and ‘exceptions’ to the typical PPC rules.

The issue is that many ‘best practices’ are called that because they work for most accounts; but not necessarily all accounts.

In many cases, we call them ‘common practices’ as they are commonly used; but they aren’t necessarily best for all accounts.

We recorded the session later with Simplilearn in a webinar. While the video is a few months old; the practices and issues that arise haven’t changed at all.

These practices range from why we should be CPA over ROAS for certain types of ecommerce accounts to lowering Quality Score on purpose to increase conversion rates.

You can enjoy the entire video here:

I hope you enjoy it 🙂

This is Your Last Chance to Attend the AdWords Workshops in San Jose or Munich


We have two upcoming AdWords workshops in the next few weeks:

  • • San Jose
  • • Munich

If you’d like to attend; this is your last chance to register and dive deeply into how efficient & creative you can run your AdWords account.

The SMX workshops are one day intensive training session about Google AdWords and how to extract the most value from your AdWords Account. We have partnered with SMX to bring you this interactive learning experience. You can attend a full day workshop, attend the conference, or do both if you desire.

2018 Schedule

DateLocationInformation
October 23, 2018New York City, NYRegistration & Details
April 1, 2019Munich, GermanyRegistration & Details
May 20, 2019London, UKRegistration & Details
June 3, 2019Seattle, WADetails Coming Soon
Keep Reading…

The 2018 Advanced AdWords Workshop Schedule and Agenda is Now Out

The SMX workshops are one day intensive training session about Google AdWords and how to extract the most value from your AdWords Account. We have partnered with SMX to bring you this interactive learning experience. You can attend a full day workshop, attend the conference, or do both if you desire.

2018 Schedule

DateLocationInformation
October 23, 2018New York City, NYRegistration & Details
April 1, 2019Munich, GermanyRegistration & Details
May 20, 2019London, UKRegistration & Details
June 3, 2019Seattle, WADetails Coming Soon


Keep Reading…

Join us for PPC Hero Summit Online: A Day Long Look at Improving Your PPC Accounts

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Not everyone can make it to a conference, so we’ve partnered with Hanapin Marketing, the creators of Hero Conf to bring you a day full of PPC goodness online – for free Smile on February 28th, 2018.

The sessions include:

  • Machine Learning in Today’s Paid World
  • Creating a Killer Paid Search & Paid Social Strategy
  • Important 2018 Google AdWords Updates
  • CRO 101: What it is and Why it Matters
  • A Step Ahead: Analyzing Your Competition
  • When & How to Pivot Your PPC Strategy

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Keep Reading…