Search Results for: geographic keywords

I recently saw a discussion on how match types are dead and how you should only use modified broad match. As exact match shows for variants, you don’t really control your search queries; therefore, only use modified broad match. At least that was the argument. Initially I dismissed this discussion until I saw one of … Continue reading Should You Use Exact Match Keywords?

This is a guest post by David Chapman, the Director of Marketing at Webragoeus and an expert in Google AdWords Management.   If you still don’t believe that negative keywords are important to your PPC Campaign, it is likely that you are losing a lot of money on your ROI. Negative keywords save PPC Campaigns … Continue reading Negative Keywords Save Campaigns: Learn How to Generate Them Effectively

Is your PPC keyword research feeling a little uninspired lately? Keyword targeting in search engines can be accomplished in a number of ways. Most commonly by focusing on products and services and/or themes and functions. Enter your new secret weapon: targeting via the search funnel. Designing your PPC campaigns around the search funnel helps to … Continue reading Your New PPC Secret Weapon: The Search Funnel and Keywords

Google has updated their information on Quality Score to now include geographic information. This has long been a part of the ‘other relevancy factors’; so it shouldn’t be that big of a surprise. At present, it’s only used in calculating the quality score for search. Essentially, Google is looking to see how your account performs … Continue reading AdWords Quality Score now uses Geographic Signals

Google remarketing campaigns allow you to serve custom ads to users who have visited your website. My latest Search Engine Land article covers the basics of setting up a remarketing campaign and gives some examples for setting up remarketing ad groups for an ecommerce site. If you are new to remarketing, you might want to … Continue reading Google AdWords Remarketing Campaigns: See how we set up our own campaigns

Search and content are different. I think we can all finally agree on that sentiment. With search, someone is actively looking for information. Their goal is to click on a link. With content, someone is looking at related information. They may click when they are finished reading the page. The mentality of active search versus … Continue reading Case Study Showcases Conventional Wisdom Failing when Search and Content are Not Treated Separately

I’m trying something new to see your reaction. I receive a lot of questions via email about PPC; in fact more than I can ever hope to answer. Some of them are much more popular than others – so I thought I’d try blogging the answers to various questions. If you have a question, feel … Continue reading Q&A: Does the content network follow location targeting rules?

There are several different factors that affect Google AdWords Quality Score. It’s time to walk through each in detail and list the major contributing factors to each.First, it’s important to note why Quality Score matters. One’s Ad Rank(the position an ad shows on a search result or across the content network) is based upon max … Continue reading Google AdWords Quality Score Factors Demystified

IP Targeting is one of the technologies that Google, MSN, and Yahoo employ to target searchers.  IP Targeting is often misunderstood. It has both advantages and disadvantages; however, before those can be discussed, we must first look at how the technology functions. Assigning IP Addresses Whenever you logon to the web, your computer is assigned an … Continue reading Understanding IP Targeting for PPC Campaigns