The Best Hidden Features of the AdWords Editor

Along with a browser and Excel, the AdWords Editor is probably among the most used software for any serious PPC specialist. In December 2014 Google released the biggest update to the Editor since its release back in 2006. They redesigned the Editor from the ground up and included many new features – some prominent and … Continue reading The Best Hidden Features of the AdWords Editor

Be careful of updating to the new AdWords Editor

A few recent updates to the AdWords editor needed to be pulled and re-launched due to back-ups being lost, data corruption, and other issues. The new update is now out (if you open the AdWords editor, it should give you a dialogue box to upgrade the editor); but be very careful. After upgrading my editor, … Continue reading Be careful of updating to the new AdWords Editor

AdWords Editor Update – Now Showing Quality Score & First Page Bids

The AdWords Editor was recently updated; and now shows this information: Quality Score First Page Bids Keyword opportunities now shows data by location The volume column in the keyword opportunities tab now shows last month’s data Full release notes It’s now easy to sort by quality score within the editor to see where you should … Continue reading AdWords Editor Update – Now Showing Quality Score & First Page Bids

AdWords Editorial Policy: What themes are watched?

Google has at various times listed what is a ‘sensitive’ topic, and at other times avoided the topic. One of the most common questions is “Why aren’t my ads running?” usually followed with “Are you advertising on a sensitive keyword”? Often, the advertiser doesn’t know what is a sensitive keyword and what isn’t. For example, … Continue reading AdWords Editorial Policy: What themes are watched?

Advanced Google AdWords Book

This is the ultimate guide for those who want to move beyond AdWords basics to learn and apply the advanced techniques and tactics that AdWords consultant Brad Geddes teaches everyone from small businesses to Fortune 500 companies. Advanced Google AdWords will provide deep insight into AdWords’ functionality and advanced features, explaining how they work and … Continue reading Advanced Google AdWords Book