Along with a browser and Excel, the AdWords Editor is probably among the most used software for any serious PPC specialist. In December 2014 Google released the biggest update to the Editor since its release back in 2006. They redesigned the Editor from the ground up and included many new features – some prominent and … Continue reading The Best Hidden Features of the AdWords Editor
A few recent updates to the AdWords editor needed to be pulled and re-launched due to back-ups being lost, data corruption, and other issues. The new update is now out (if you open the AdWords editor, it should give you a dialogue box to upgrade the editor); but be very careful. After upgrading my editor, … Continue reading Be careful of updating to the new AdWords Editor
The AdWords Editor was recently updated; and now shows this information: Quality Score First Page Bids Keyword opportunities now shows data by location The volume column in the keyword opportunities tab now shows last month’s data Full release notes It’s now easy to sort by quality score within the editor to see where you should … Continue reading AdWords Editor Update – Now Showing Quality Score & First Page Bids
The newest version of the AdWords editor is now live. The latest version offers new functionality for: Geographic targeting Image ads Some drag and drop functionality For those using preferred bidding, you can not change the bidding types through the editor (i.e. switch from max CPC to preferred to budget optimizer). However, if your campaign … Continue reading AdWords Editor v3.5 is Now Live
The 3rd version of the Adwords editor was just released for the MAC. Details on V3. Download page for MAC V3.
If you are using the AdWords editor and see ‘invalid string errors’ and there are a few other similar errors, there seem to be three reasons this happens. 1. The editor files have become corrupt. Uninstall and reinstall to fix the problem. I’ve seen this happen 3 times in the past week. I’m not sure … Continue reading AdWords Editor Invalid String Errors
The AdWords Editor can make managing Google AdWords accounts much easier. It’s a quick desktop software that relies on your machines speed, and not the speed of the AdWords interface to make changes to your account. One of the features since it is desktop software is the ability to use keyboard shortcuts. I’m not sure … Continue reading AdWords Editor Shortcuts
The Google AdWords editor is a piece of desktop software that will make your life much easier if you manage AdWords accounts. Since it lives on your desktop, you aren’t reliant on AdWords current load speed (or interface being down) to make changes to your account. It is also useful to make changes while offline. … Continue reading New Version of the AdWords Editor Available
Google has at various times listed what is a ‘sensitive’ topic, and at other times avoided the topic. One of the most common questions is “Why aren’t my ads running?” usually followed with “Are you advertising on a sensitive keyword”? Often, the advertiser doesn’t know what is a sensitive keyword and what isn’t. For example, … Continue reading AdWords Editorial Policy: What themes are watched?
This is the ultimate guide for those who want to move beyond AdWords basics to learn and apply the advanced techniques and tactics that AdWords consultant Brad Geddes teaches everyone from small businesses to Fortune 500 companies. Advanced Google AdWords will provide deep insight into AdWords’ functionality and advanced features, explaining how they work and … Continue reading Advanced Google AdWords Book